How did the popular salad chain experience rapid growth in an industry that is not typically fast-growing? The answer lies in between a scalable yet intimate marketing strategy and transparent food sourcing. While the company saw early success, Sweetgreen still continues to create a new category in the restaurant industry. The Sweetgreen marketing strategy had essentially redefined the fast-food industry. Fast forward 7 years and the company had boasted $50 million in revenue while securing $100 million in venture funding. The Sweetgreen evolution started in a dorm room back in 2007 when three college students at Georgetown University realized the need for clean, healthy food that was also easy to grab on-the-go.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |